Embroidery technique for customised clothing and accessories
Embroidery is one of the most refined and durable customisation methods used in the corporate and promotional apparel industry. It uses coloured threads to reproduce logos, text or intricate graphics directly on fabric, creating a premium, long-lasting and tactile finish that enhances the perceived value of every garment or accessory.
Unlike printing techniques, embroidery doesn’t rely on inks or films. Designs are stitched directly onto the material using high-precision machines, ensuring excellent resistance to washing, wear and daily use. It’s the perfect solution for uniforms, promotional apparel, merchandising and corporate clothing.
Main features of embroidery
- Elegant and tactile finish with a professional three-dimensional effect.
- Outstanding durability even after frequent washing.
- Suitable for cotton, polyester, fleece, terry and mixed fabrics.
- Ideal for detailed logos and small designs thanks to digital accuracy.
- High-end appearance that reinforces brand identity and quality perception.
Thread colours:
Wide choice of coloured threads available in all main shades – such as white, black, red, blue, green, yellow, orange, sky blue, pink, fuchsia, grey and purple – as well as metallic threads in gold, silver and bronze to highlight logos and create distinctive branding effects.
Each thread is wash- and light-resistant to ensure long-lasting quality over time.
Perfect for customising
- T-shirts and polos – ideal for professional, coordinated corporate looks.
- Sweatshirts and fleeces – perfect for promotional wear and staff uniforms.
- Caps and hats – great for events, sports and branded giveaways.
- Towels and bathrobes – customised with names or logos for hotels, spas and wellness centres.
- Workwear and uniforms – including shirts, jackets, aprons and professional attire with logo embroidery.
- Duffle bags and backpacks – sustainable, long-lasting options for promotional branding.
Benefits of embroidery
- Premium visual impact that elevates the brand’s image.
- Excellent durability – resistant to washing, friction and UV exposure.
- Compatible with various fabrics and accessories.
- Professional, high-quality appearance for corporate garments.
- Eco-friendly personalisation with no inks, solvents or chemicals.
Examples of embroidery
Some real examples of custom embroidery applied to promotional clothing and accessories:
All examples show real embroidered items created with professional multi-head machines and high-quality threads designed to withstand washing and long-term use.
Return to the overview of printing and personalisation techniques to explore the differences between embroidery, screen printing, digital printing and other custom solutions.