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10 Sep Hospitality uniforms: a guide for kitchen and front of house
Salvo Miciluzzo 0 31
Key takeaways Uniforms are chosen by role: kitchen, front of house, bar, event catering and delivery all work under different pressures. What matters is not how a garment looks on day one, but how it behaves after repeated commercial washing. There is no such thing as a uniform th..
03 Sep How to photograph promotional products and branded clothing for social media
Salvo Miciluzzo 0 165
In brief Preparing the product has a greater impact on the final image than the equipment: a crease-free garment and a clean, well-positioned logo matter more than an expensive camera. Soft, diffused light is the most reliable option if you do not have a studio: it makes fabric texture..
27 Aug Summer promotional products for sun and hot weather: how to choose
Salvo Miciluzzo 0 236
At a glance Choose summer promotional products according to the job they actually need to do: providing cover, creating shade, improving comfort and making drinking water readily available are different requirements. Protection, comfort and access to water should not be confused: a han..
20 Aug Personalised School Supplies for Children: How to Choose Before Ordering
Salvo Miciluzzo 0 313
At a glance School promotional products work best when children genuinely use them throughout the year: stationery, pencil cases, backpacks, drawstring bags, reusable bottles and T-shirts should be chosen for real-life use rather than catalogue appeal. Nursery, primary school, secondar..
13 Aug Packaging trends 2026: what the PPWR means for businesses in Europe
Salvo Miciluzzo 0 467
At a glance 2026 is a transition year for European packaging: Regulation (EU) 2025/40, known as the PPWR, applies generally from 12 August 2026, but implementation is phased and some secondary legislation is still being completed. The rules do not concern packaging manufacturers alone:..
06 Aug Promotional product stock: how much to order and how to manage it
Salvo Miciluzzo 0 485
In short Physical stock is not the same as usable stock: items already allocated, damaged or no longer matching the current logo have to be counted separately. The lowest unit price is not the lowest total cost: an attractive price break becomes expensive as soon as part of the order s..
30 Jul Corporate recognition gifts: how personalisation adds value
Salvo Miciluzzo 0 681
In brief A corporate recognition gift is not simply a more expensive promotional item: it is selected to acknowledge a specific contribution, relationship or milestone. Perceived value comes from materials, finish, personalisation quality and usefulness rather than price alone. Pre..
23 Jul How to choose promotional products for outdoor events
Salvo Miciluzzo 0 780
In short At an outdoor event an item has to be useful straight away, not just good looking: the crowd is on the move and you have seconds to hand something over. The choice changes with the recipient: the crowd, the crew, sponsors and the hospitality area all have different needs. ..
16 Jul Custom sportswear for your team
Salvo Miciluzzo 0 889
In brief For a sports side or a company team, sportswear works on the move: breathability and freedom of movement matter more than looks. Technical fabrics (breathable polyester, mesh, microfibre) behave differently from the cotton of a promotional t-shirt: they manage sweat and heat d..
09 Jul Personalised corporate backpacks: how to choose them
Salvo Miciluzzo 0 994
In brief The corporate backpack has become a moving brand asset: it travels with people on business trips, between offices and during hybrid working, far beyond an item that stays on a desk. The choice starts with how it will be used: capacity, comfortable shoulder straps and back pane..
02 Jul Branded promotional items for hotels, B&Bs and accommodation providers
Salvo Miciluzzo 0 1067
In summary Branded promotional items for hotels and accommodation providers work best when they are linked to a precise moment of the stay: check-in, breakfast, outdoor areas, service or a final take-home memory. The most useful items for hospitality businesses are practical and easy t..
25 Jun Personalised caps: styles, models and how to choose
Salvo Miciluzzo 0 1255
In brief Personalised caps are among the most versatile branded accessories: they work for staff, events, merchandise and outdoor use. The choice starts with the model — baseball cap, trucker cap, snapback, dad cap, bucket hat or beanie — according to use, season and audience. Embr..
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