Tips for Custom Promotional Products

09 Jul

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Planning an awareness campaign? Here's why you should include personalised promotional items

What is meant by an awareness campaign An awareness campaign is an organised initiative to raise consciousness about a social, environmental, health or cultural issue. The aim is to inform, educate and mobilise public opinion, encouraging deep reflection or concrete changes in behaviour. From blood ..

30 Jun

1 1450

How to choose the right branded apparel for your company

Corporate-branded apparel isn’t just about looks. It’s a strategic investment and a powerful tool to strengthen brand identity, improve how clients perceive your team, and foster a sense of belonging among employees. In a competitive marketplace, every detail matters—and a well-designed company log..

24 Jun

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Kraft Paper: What It Is, What It's Used For, and Why It’s Ideal for Bread Bags

What is kraft paper: strength, naturalness and versatility Kraft paper is produced through a specific chemical process (the kraft process) that extracts cellulose from wood to create a particularly sturdy and long-lasting paper. The word “kraft” derives from German meaning “strength”, which perfectl..

20 Jun

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Jute: what it is and why it’s perfect for bags

What is jute: origins and key features Jute is a natural, plant-based textile fibre sourced from the Corchorus plant, mainly cultivated in tropical regions such as India and Bangladesh. It is a long, soft and glossy fibre that is spun into strong, versatile yarns. Often referred to as the “golden fi..

10 Jun

27 2238

Doggy bag, takeaway box & leftovers: all you need to know about meaning, law & best practices

What is a “doggy bag”? Meaning and origin The term doggy bag originated in American restaurants. It refers to the container used by customers to take home their uneaten food. The phrase likely emerged to ease embarrassment, with diners saying the leftovers were “for the dog”. In the UK, Ireland, and..

04 Jun

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Custom Pens: Choosing the Right Style and Personalisation Technique

In the realm of corporate giveaways, personalised pens remain a timeless choice. Affordable, practical, and used daily, these compact yet impactful brand ambassadors offer significant visibility. They're more than just writing tools; pens with your logo convey your company's professionalism, attenti..

30 May

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Packaging Takeaway Desserts: What You Really Need

In the world of artisanal patisserie and gastronomy, packaging takeaway desserts is a crucial aspect. It's not just about aesthetics but also functionality, hygiene, preservation, and communication. A well-designed package protects the product, enhances its appearance, and strengthens brand identity..

22 May

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Plastic Bag Regulations: What Businesses Need to Know

In recent years, growing environmental awareness has led to regulations aimed at reducing single-use plastic. Plastic bags remain one of the most polluting items, particularly in marine environments. Even the smallest retailers can contribute to positive change by adopting more sustainable practices..

20 May

1 1622

Sustainable Packaging for Retailers: Practical Ideas and Solutions

Packaging plays a central role in the purchasing experience, not just by protecting the product, but also by conveying the brand’s identity. Today, consumers are increasingly environmentally aware and expect retailers to reflect these values. For this reason, choosing sustainable packaging is no lon..

12 May

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Eco-Friendly Promotional Products: Customisable Ideas for Sustainable Branding

In today's environmentally conscious business landscape, choosing eco-friendly promotional products is a significant step towards demonstrating corporate responsibility and environmental awareness. Whether it's a corporate gift or a token for a special event, offering items made from sustainable mat..

07 May

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Personalised Wedding Favors: 5 Unique Ideas for a Memorable Celebration

Planning a wedding means focusing on every little detail to create a truly unforgettable experience. Among these details, personalised wedding favors add a creative and thoughtful touch that can make a real difference. These aren’t just simple giveaways—they’re meaningful pieces that enhance the atm..

29 Apr

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Best Custom Promotional Products for Trade Shows, Conferences and Business Events

Trade shows, conferences, and business events are pivotal opportunities to amplify brand visibility, build connections, and leave a lasting impression on attendees. In highly competitive B2B environments, offering high-quality customised giveaways is one of the most effective ways to stand out and e..