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What is kraft paper: strength, naturalness and versatility
Kraft paper is produced through a specific chemical process (the kraft process) that extracts cellulose from wood to create a particularly sturdy and long-lasting paper. The word “kraft” derives from German meaning “strength”, which perfectly describes a material that, while lightweight, can withstand significant weights and stress.
Its natural appearance—characterised by an untreated brown shade—has over time come to symbolise authenticity and simplicity. Meanwhile, white kraft paper, achieved through a bleaching process, offers a cleaner, more refined aesthetic, ideal for upscale events or luxury packaging.
Used across a range of sectors—from logistics to design—kraft paper has seen notable adoption in the food industry. Its technical and eco-friendly properties make it ideal for producing bread bags, wraps and sustainable packaging solutions.
Main features of kraft paper
When discussing kraft paper, a winning combination of strength, flexibility, safety and environmental conscience immediately stands out.
The key benefits are:
- Durability: capable of bearing heavy loads without tearing;
- Breathability: allows air circulation, preventing moisture buildup;
- Food safety: suitable for direct food contact, free from harmful chemicals, and compliant with food-grade hygiene standards;
- Sustainability: biodegradable, recyclable, and often sourced from renewable materials—an increasingly important trait for artisanal bakeries and small producers looking to showcase environmental responsibility;
- Versatility: adapts to various formats and uses.
These features make it a top choice for bakery packaging, as well as for use in invitations or eco-friendly packaging for crafted goods.
The role of kraft paper in food packaging
Kraft paper is used in a wide array of applications, but its most appreciated function remains as packaging for baked goods: it's especially popular for bread bags, wraps for focaccia, pizza slices, pastries and more.
It protects products from direct sunlight and minor knocks during transport, making it a reliable option for home delivery and takeaway services.
Why kraft paper is ideal for bread bags
The reason behind its widespread use lies in its breathable properties: freshly baked bread wrapped in plastic can develop condensation, negatively impacting crust crispiness and freshness. Kraft paper allows the product to breathe, preserving aroma and preventing moisture buildup. Moreover, its natural hue immediately conveys authenticity, craftsmanship and tradition.
Choosing kraft paper for bread bags means opting for a solution that delivers both technical performance and meaningful brand communication.
From a cost perspective, kraft paper offers excellent value for money—especially when purchased in bulk. This makes it suitable not only for bakeries but also for confectioners, delis and other retailers offering baked products.
Custom bread bags: more than just packaging
Within the bakery supplies market, custom bread bags have become indispensable.
They serve not only as practical protective carriers but also as powerful brand communication tools.
A customised bag allows a bakery to print its logo, business name, opening hours or a distinctive tagline. Every customer who carries bread home becomes an unwitting brand ambassador. If the design is compelling, that bag can turn into a “business card.”
Where to buy kraft bread bags
If you're looking for a supplier capable of offering tailored solutions, food-grade certified materials and high-quality printing, Shop for Shop is your go-to. With a wide range of kraft paper bread bags designed for this purpose, you can combine functionality and aesthetics.
Businesses seeking effective, distinctive and eco-friendly kraft bread bags will find in Shop for Shop a true partner for custom solutions. Kraft paper bags are a modest investment with significant returns: they protect the product, enhance your brand and communicate a story of artisanal quality and attention to detail.
In today’s market—where sustainability and visual identity matter—kraft paper stands as a comprehensive solution: eco-friendly, cost-effective, customisable and food-safe.
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