Offset printing: precision and perfect colours

Offset Printing

Offset printing for custom paper bags and boxes

Offset printing is an indirect printing technique that delivers exceptional colour accuracy and sharpness, making it ideal for personalising high-end paper bags and cardboard boxes. Using metal plates and a precision roller system, the ink is transferred evenly onto paper or board, ensuring crisp images, perfect colours and superior print quality compared to flexographic printing.

This process allows for the faithful reproduction of complex logos, gradients, textures and photographic details, making it the preferred solution for corporate branding projects, premium retail packaging and luxury product presentation.

Main features of offset printing

High-resolution reproduction of images and detailed graphics.
Consistent print quality even across large print runs.
Excellent colour stability and sharpness on coated paper and board.
Ideal for Pantone® colours, CMYK printing and special finishes.
Outstanding performance on smooth, laminated or plastic-coated surfaces.

Printing colours: offset printing allows reproduction in any shade from the Pantone® colour system, guaranteeing maximum chromatic accuracy.

Note: white is not printed but results from an unprinted area (negative printing), showing the original colour of the substrate — white for coated paper, or natural for kraft and uncoated board.

Ideal for personalising

Elite, Pop-Up, Luxury and Gift paper bags – perfect for boutiques, stores and premium brands.
Custom-made boxes – ideal for cosmetics, jewellery and design products.
Cardboard boxes – perfect for promotional and corporate packaging.

Benefits of offset printing

Maximum precision and professional image quality.
Perfect reproduction of Pantone® colours and subtle gradients.
Ideal for complex graphics and corporate branding.
Excellent consistency across medium to large print runs.
Premium finish suitable for luxury packaging and branded paper bags.

For an even more refined finish, offset printing can be combined with hot foil printing, creating metallic details, glossy highlights and elegant contrasts — ideal for luxury packaging and high-end visual branding.