University and secondary school open days are far more than simple information sessions — they are key moments to communicate your institution’s values, identity, and educational offering. In this context, every detail matters when it comes to making students feel welcome and engaged.

That’s why more and more schools and universities choose to offer custom branded giveaways to leave a lasting impression and enhance the visitor experience.

Giving away a useful, well-designed promotional item isn’t just a nice gesture — it’s a strategic way to turn curiosity into engagement. A student who receives a branded item at an open day — especially one they find practical or enjoyable — is far more likely to remember the institution with a positive feeling.

Plus, including your school logo or university name on the item helps reinforce your brand identity long after the event ends.

So, what are the best promotional products for students and prospective university applicants? Here are our top picks!

Custom Backpacks and Tote Bags: Practical and Popular

Among the most popular branded giveaways for open days are custom backpacks and branded cotton totes. These are not only ideal for holding brochures, pens, notebooks, and other materials distributed during the event, but also offer excellent visibility for your educational brand thanks to their large printing surfaces.

Shop For Shop offers a range of durable models, including eco-friendly options — perfect for conveying a commitment to sustainability.

Pens and Writing Kits: Timeless Favourites

No open day is complete without the traditional branded pen. This classic giveaway becomes original through endless customisation options. Schools can choose from eco pens, premium finishes, or multi-function models.

Pairing a pen with a branded notepad creates a handy writing kit — a winning combo for organised students.

Reusable Bottles: Green and Wellness-Focused

Branded water bottles are particularly appreciated by younger audiences, especially those mindful of sustainability. Offering a reusable bottle during an open day sends a strong message about environmental values and student wellbeing.

Our selection includes various sizes, colours, and materials, all with wide personalisation areas for logos or inspirational messages.

Branded Apparel: Build a Sense of Belonging

Another great giveaway idea for open days is custom apparel. T-shirts, sweatshirts, or caps featuring your institution’s branding can be gifted — or even sold — to encourage a sense of community among students.

Wearing a branded item often becomes a spontaneous way for students to express school pride — and share it on social media too.

Tech Accessories: Innovation Meets Orientation

Forward-thinking schools are increasingly choosing branded tech gadgets like USB drives, phone stands, or multi-charging cables for open days.

These giveaways are especially popular with a digital-native audience, positioning your institution as modern and student-centred.

Desk Accessories & Stationery: Practical and Long-Lasting

Beyond pens, other school supplies make excellent open day giveaways: highlighters, sticky notes, pencil cases, or branded rulers are tools students can use all year — keeping your school top of mind.

They’re also great options for younger students or for events targeting secondary schools.

Sports Giveaways: Ideal for Active Students

Many students participate in sports or extracurriculars, making branded gym towels a smart, functional choice. Lightweight and compact, they’re a great addition to any welcome kit for sporty or wellness-focused students.

Customising the towel with your logo and tagline adds a professional touch and shows care for student wellbeing and a healthy lifestyle.

Giveaways for Outdoor or Summer Events

Not all open days happen indoors. In spring or summer, many institutions host events outdoors — perfect for branded fans, sunglasses, caps, or phone holders. These personalised accessories combine fun, practicality, and visibility — making the day memorable for every visitor.

Where to Find Personalised Giveaways for Open Days

At Shop For Shop, you’ll find a wide range of branded promotional items for university open days, school fairs, and orientation events. With flexible customisation, you can choose materials, colours, printing techniques, and quantities tailored to your needs — turning every open day into a memorable marketing opportunity. Fast delivery and in-house graphic support complete the service, helping you organise events smoothly and professionally.